Script Garage
What is the font on the smartwater logo?
I'm doing a smartwater advertisement for photography class and am trying to match up fonts. I need the font of the actual "smartwater" word.
Public Comments
- The font that comes closest (on a PC, if that is what you are using) is the basic Arial. The "smart" part has been boldened, and the x height has been raised slightly. Also, the angle of the arm on the "r"s has been justified rather than angled. Companies often alter their fonts or have custom fonts created for their logos to avoid paying royalties to the type foundry.
- the font used is Helvetica. http://www.kirklanduncorked.com/images/logo_smartwater.gif run this image through http://www.whatthefont.com if you look at the letters and compare, it is helvetica....possibly some modifcation to the font (condensed and bold) but other than that, yup, it sure is helv! :)
- Helvetica Condensed Black and Helvetica Condensed Light, to be precise. An easy way to spot the difference of Arial to Helvetica is to look at the top of the lowercase t, Arial slopes, there are other significant differences.
