How Do You Define an MFA (Made for AdSense Site)?Thursday, July 3, 2008 @ 5:30AM A WebmasterWorld thread has discussion around the various classifications of an MFA site (made for AdSense). The question is, what is the true definition of such a site? Is there a gray area or is it black and white? One member classifies three types of sites running AdSense: A site that has content that consists only of ads. A site that has substandard content, and lots of ads. A ...
DoJ investigates Yahoo Google dealThursday, July 3, 2008 @ 5:12AMThe US Department of Justice has launched an antitrust investigation into the advertising deal announced by Yahoo and Google in June.
Online Video Ads Finally Find Their NicheWednesday, July 2, 2008 @ 6:35PMWhile online video ads have until now been hampered by a lack of standards and the difficulty of putting ads around user-generated content, PBS MediaShift reports that things are starting to change, as media sites like Hulu build sizable audiences with professional content, the IAB releases a set of standards for video ads, and video [...]
Google, McFarlane Forge DealWednesday, July 2, 2008 @ 5:11PMWorking with Google, MacFarlane will create an animated Web-based animated series: There will be 50 Webisodes, each two minutes in length.
Poking Holes In The Long Tail TheoryWednesday, July 2, 2008 @ 3:19PMJust because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers. That is the conclusion Harvard Business School associate professor Anita Elberse comes to in a recent article in the Harvard Business Review that [...]
Google, MacFarlane Forge DealWednesday, July 2, 2008 @ 8:52AMWill create 50 animated Webisodes, each two minutes in length
PLYmedia Said To Raise $6 Million From Greylock And ElronWednesday, July 2, 2008 @ 8:49AMWeb video startup PLYmedia recently raised a round of $6 million to $6.5 million, according to a source with knowledge of the deal. The funding has not yet been announced, but the investors are believed to be Greylock and Elron Electronic Industries, an Israeli holding company. (In fact, Elron already disclosed its investment in [...]
Justice Department Steps Up Google, Yahoo ProbeWednesday, July 2, 2008 @ 4:17AMAntitrust regulators will take a closer look at the potential implications of an advertising deal made by Google and Yahoo last month. read more
Google drops AdSense Referrals, launches affiliate networkWednesday, July 2, 2008 @ 2:43AMGoogle is retiring its AdSense Referrals scheme at the end of August, replacing it with a new affiliate network formed out of its acquisition of DoubleClick.
Contextual Advertising Misfires Hit Presidential CampaignsTuesday, July 1, 2008 @ 4:58PMContextual advertising, which aims to deliver ads based on the content of a web page, is big business. And as part of their online marketing strategies, politicians have been buying up ads across the major contextual ad networks like Google AdSense and Yahoo Publisher Network. But much like the example of contextual advertising [...]
Daily Search Forum Recap: July 1, 2008Tuesday, July 1, 2008 @ 2:30PM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google changes tack on pay-per-action offeringsTuesday, July 1, 2008 @ 5:50AMGoogle is rolling out two new offerings that let advertisers more precisely target people who will likely be receptive to their products.
IncrediMail and Google Sign AdSense Direct AgreementTuesday, July 1, 2008 @ 5:24AM TEL AVIV, Israel----IncrediMail Ltd. , an Internet content and media company, today announced that it has signed a direct agreement with Google Inc. , reflecting negotiated terms for the Company’s participation in the Google AdSense for Search program.
Google, Family Guy creator to shake up video distributionTuesday, July 1, 2008 @ 3:19AM Google is teaming up with Seth MacFarlane, creator of "Family Guy," for a web-only TV series with high production and advertising values—and two-minute episodes. Read More...
Technology BriefingMonday, June 30, 2008 @ 8:22PMNew product Zingo designed to reduce needle pain in kids ... HP closer to approval for purchase of EDS ... Dell pays former CFO $300,000 over investigations ...
Google Retires the Adsense Referrals Program, to Make Way for GANMonday, June 30, 2008 @ 6:38PMExpectedly, now that Google has relaunched DoubleClick’s Performics ad affiliate network as the new Google Affiliate Network, there’s no point in maintaining the Adsense Referrals Program anymore. So, Google Adsense has just sent an official email to (I suppose) all Adsense members informing us that Google is retiring the Adsense Referrals Program starting the last [...]
Google Launches Google Affiliate NetworkMonday, June 30, 2008 @ 5:53PMWhen Google acquired DoubleClick, the company has brought with it its affiliate ad network program called Performics. But Google never did something to push Performics as one of its advertising program, until now. Google has renamed Performics as the Google Affiliate Network, and Amazon with its popular Affiliate Marketing Network called Amazon Associates have something [...]
Has Google Changed the Ad Network Landscape — Again?Monday, June 30, 2008 @ 5:42PMLast night Google announced that they would be distributing webisodes from Family Guy creator Seth MacFarlane via their AdSense publisher network, but as a news item it didn’t strike a particular chord with me at the time. Then I read a post this morning by Eric Berlin over at Online Media Cultist. As I read Eric’s [...]
Daily Search Forum Recap: June 30, 2008Monday, June 30, 2008 @ 2:45PM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Launches Affiliate Advertising Network, Courtesy of DoubleClickMonday, June 30, 2008 @ 10:34AMAmazon, watch out. Earlier today, Google launched an affiliate ad network. Or, rather, it rebranded Performics, the affiliate ad network that came along with its purchase of DoubleClick, as the “Google Affiliate Network.” As with other affiliate networks such as Amazon’s, participating Website publishers get paid a fee for each referral that [...]
Google and Creator of ‘Family Guy’ Strike a DealMonday, June 30, 2008 @ 3:36AM Google will syndicate a new animation series using its AdSense advertising system to Web sites that are predetermined to be gathering spots for the show’s target audience.
Google teams up with Family Guy creatorMonday, June 30, 2008 @ 3:28AMGoogle has teamed up with Seth MacFarlane, the creator of TV comedy Family Guy, to launch a new Web TV distribution scheme.
Google and Creator of ‘Family Guy’ Strike a DealMonday, June 30, 2008 @ 3:05AMGoogle will syndicate a new animation series using its AdSense advertising system to Web sites that are predetermined to be gathering spots for the show’s target audience.
Adsense Takes Video Ads Not So SeriouslyMonday, June 30, 2008 @ 1:53AMRemember Adsense for Videos which debuted not so long ago? We haven’t heard too much about this new form of placing Google paid ads since it was launched, until now. The NYT is reporting about the agreement between Google and Seth MacFarlane, creator of TV program “Family Guy”, who is embarking on new animation series [...]
Google to deal with ‘Family Guy’ father to apply new Ad methodMonday, June 30, 2008 @ 12:40AMGoogle is experimenting with a new method of distributing original material on the Web, and some Hollywood film financiers are betting millions that the company will succeed.
No Panic: Digital Buyers Shrug Off Google’s Web Metrics LaunchSunday, June 29, 2008 @ 9:08PMAfter taking several days to digest the news, the digital media world has reached the conclusion that the launch of Google’s new media planning product isn’t likely to bring upheaval to the Web metrics business. And it probably doesn’t represent the feared first step towards total advertising—and ultimately world—domination by the search giant either.
AdSense Becomes a Video Distribution Network with Help from Family GuySunday, June 29, 2008 @ 7:57PMWhat do you do for an encore once you’ve built the largest contextual advertising network on the Web? Apparently in Google’s case, use it to air cartoons. According to The New York Times, the Google Content Network will soon launch, debuting with short webisodes of a show called “Cavalcade” developed by Family Guy [...]
Grou.ps Raises $1.1 Million And Goes Open SourceFriday, June 27, 2008 @ 9:22PM The San Francisco based social groupware provider Grou.ps announced today that it has secured a Series A round of financing for $1.1 Million in a deal led by Golden Horn Ventures. Grou.ps has also announced that it is open sourcing a restricted version of its code under the Affero Public License . Grou.ps aims to provide users with a comprehensive set of tools to collaborate online and ...
Daily Search Forum Recap: June 27, 2008Friday, June 27, 2008 @ 2:45PM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Toasting a Favorite SourceFriday, June 27, 2008 @ 10:06AMBill Gates will still serve to inspire; Proximic looks at Google’s gold....
Who Will Fill Bill Gates’ Shoes?Friday, June 27, 2008 @ 8:34AMToday, Bill Gates is retiring as an employee of Microsoft to focus on his philanthropic foundation. More than any other single person, Gates defined the PC era. His products touch nearly every computer user on the planet. And he created what is still the biggest technology wealth machine in Microsoft. [...]
Google Adds Two New AdSense Representatives to Google Groups SupportFriday, June 27, 2008 @ 7:00AM AdSensePro Stephanie has posted in a Google Groups thread to announce two new additions to the forum. AdSensePro Jennifer and AdSensePro Adrian are going to be the two newest forum guides in Google Groups and will answer your questions about Google AdSense. AdSesnePro Stephanie will be checking the forums, albeit less frequently due to "other projects." Best of luck to Stephanie and ...
Google Tests Using Your Search Data to Tailor Ads to YouThursday, June 26, 2008 @ 1:39PMGoogle’s massive reservoir of data about online behavior, gathered by tracking hundreds of millions of computers, is like the Arctic National Wildlife Refuge. It is a resource that might or might not be exploited safely, and there certainly should be a robust debate before the drilling starts.
Xobni, Xoopit, Gmail Labs: Inbox Addons Are Getting HotThursday, June 26, 2008 @ 6:37AM Earlier this year, we covered the launch of Xobni , an inbox add-on for Microsoft Outlook. This application is designed to tap into the hidden social network everyone uses: their inbox. More recently , another inbox addon called Xoopit came onto the scene. This one is for your Gmail inbox and provides a way to find files, photos, videos...and people, although that feature is not as ...
Yahoo letter clarifies Google, Microsoft dealsWednesday, June 25, 2008 @ 10:14PMYahoo CEO Jerry Wang and Chairman Roy Bostock on Wednesday sent a letter to shareholders explaining the June 12th deal with Google, as well as clarifying its negotiations with Microsoft, who recently made a bid for the search and advertising giant. Yahoo writes that the "carefully structured" agreement with Google will add $250 to $450 million in i...
Product Rater RateItAll Gets First RoundWednesday, June 25, 2008 @ 12:33PMRateItAll, a company whose platform provides online consumer ratings of products, has raised an unspecified first round. Investors include various funds and individuals including Accelerator Ventures, JAIC America, Pacific I&T Ventures, and Eric Di Benedetto. The service allows users to come up with their own ratings list that can be published on any site, like a social networking page or a ...
Polling Startup SodaHead Raises $8.4 MillionWednesday, June 25, 2008 @ 11:19AMPolls are popular on the Web because they are interactive without requiring too much effort. They are also a good way to collect a lot of data from users across the Web. SodaHead, a startup founded by former MySpace executives Jason Feffer and Michael Glazer, announced an $8.4 million series B investment today. [...]
Mixx Launches New Platform Feature: Mixx CommunitiesWednesday, June 25, 2008 @ 6:00AM MCLEAN, Va.----Today, Mixx , a branded social news site, announced the launch of Mixx Communities http://www.mixx.com/groups/create_your_niche, a new product feature that enables individuals or organizations to efficiently establish custom, niche social media sites using the Mixx platform, related tools and functionality.
MS rumours bump YahooWednesday, June 25, 2008 @ 12:26AMYahoo bounced on rumours that Microsoft is once again courting the floundering internet pioneer.
Create An Online Interactive Multimedia Magazine From Any Document With CalameoTuesday, June 24, 2008 @ 10:05AM If you want to create a slick, highly visual, interactive magazine to publish and distribute online, Calameo , has recently launched a web-based service that allows one-click conversion of all most popular document formats into highly customizable and very attractive full-screen flip-page magazines. So, whether you have a PDF file a .doc report or an OpenOffice presentation you can easily ...
Google’s new tool to oust competitors from online advertisingTuesday, June 24, 2008 @ 3:40AMInternet giant Google plans to reveal the new measurement tool which may boost Google’s development of the Internet usage market. The new service known as GOOG is aimed to help advertisers choose their preferences in online ad placement. The new tool is said to be unveiled June 24.
PermissionTV Introduces Proven Tools for Interactive Marketers and In-House Developers to Accelerate Adoption of ...Monday, June 23, 2008 @ 8:23AMWALTHAM, MA -- (MARKET WIRE) -- 06/23/08 -- PermissionTV , a leading online video platform provider, today furthered its commitment to growing the online video industry by announcing the general availability of its Platform Development Kit (PDK) and Solutions Hub to facilitate the creation and management of engaging and customizable video experiences.
Google AdSense Turns Five Years OldMonday, June 23, 2008 @ 7:30AM Google AdSense was formally announced on June 18, 2003 . Now, it is five years old and still going strong. Within 2 days, WebmasterWorld had its own Google Adsense forum where people are talking about how Google AdSense has helped them. In five years, some have been making enough to earn a decent living off of Google AdSense. Many admit that Google AdSense is the best monetization program ...
PermissionTV Launches Platform Developer Kit, Interactive Video BrandingMonday, June 23, 2008 @ 5:43AMOnline video platform PermissionTV has just released its Platform Developer Kit. With a recent $9 million round of funding, PermissionTV is expanding on its platform offering by providing a series of APIs that site publishers can use to enhance their video experience for their own backend and that of their content creators as well. [...]
Spammers exploiting world problemsSunday, June 22, 2008 @ 7:51PMKUALA LUMPUR: Spammers are taking advantage of current world problems to try to exploit computer users, said Symantec Corp, an Internet security solutions vendor.
Sponsorship: Monetization’s Dark HorseFriday, June 20, 2008 @ 5:58PMSteven Hodson is the cranky old fart as well as respected Web 2.0 and social media pundit behind WinExtra.com. His guest post today is a continuation of a short series of articles that examine alternatives for the very advertising-dependent world of Web 2.0 and social networks. The series began with Steven’s opinions on the donation [...]